Who Is Big Luca?

Undisputed Genius of Online Marketing

After generating millions in the American market (the fiercest and most competitive in the world) with earnings above $100,000 NET per month at only 25, he decided to enter the European market, establishing himself as the foremost authority in Online Marketing.

So much so, that in 2018 he was picked by Dan Kennedy himself to take part in his exclusive, legendary Titanium Mastermind, where only the top 16 Marketers in the world are allowed (with proven earnings above $1 million).

He’s happily married to Donna Molinari, the woman with whom he shared every single moment of his transformation.

Starting completely from scratch as a bouncer in Nottingham nightclubs, where he could barely make ends meet, he’s become the highest-paid Marketing Advisor in the world, breaking every record in his field, with multi-million dollar personal wealth.

Known as the “Millionaire Maker”

Over the years, the impact that Big Luca has had on several people has been both amazing and extraordinary.

Dozens of entrepreneurs starting from scratch, belonging to the most diverse niches, have created multi-million dollar businesses thanks to his courses and private coaching.

And in many cases, just after a single coaching session, they managed to increase their profits tenfold.

And although the price of his consultations is becoming increasingly prohibitive, every month entrepreneurs from every niche apply for them.

People literally line up and travel as far as 10,000 km to receive his private coaching.

The waiting list can last for months and only a few, after a strict selection, manage to get direct access to his one-to-one support.

Leading trainer for freelancers, consultants, coaches, info-marketers, “gurus”, online and physical businesses

He is considered the source of information and master figure for all those who sell information or use it to sell physical products.

From the very beginning – since his arrival in the Italian-speaking market – he has managed to eradicate paradigms that plagued all entrepreneurs and freelancers of an entire industry.

Before the arrival of Big Luca, acquiring clients without losing money, earning high margins from the very first sale, increasing consulting fees x10, accumulating personal cash, etc… were just fairy-tale dreams.

Selling products (physical or digital) or consultations worth $1,000 up from the very beginning was considered an impossible feat even for the “gurus” of the time.

In fact, without Big Luca, info-marketers would still be selling PDF booklets at 19$ and courses at 49$.

The Online Marketing landscape in the Italian-speaking market before Big Luca’s arrival was bleak, to say the very least, and all the “gurus” were still teaching the usual “money-burning” strategies.

So much so that Big Luca burst onto the scene breaking all records.

It’s worth remembering the 80 sales – $1,000 each – of his first course “Online Marketing for Donkeys 1.0”, made just during the first week of launch, starting from ZERO in the Italian-speaking market, WITHOUT even a sales page.

Proving with facts from the very beginning the effectiveness of what he teaches, he is the source of information for all freelancers, consultants, coaches, info-marketers and “gurus”.

So much so that EVERYONE learns from him, even the other marketing “gurus”.

With his Online Marketing strategies, hundreds of entrepreneurs have built their million-dollar or multi-million-dollar businesses, and thousands of entrepreneurs have managed to save their companies in times of crisis.

Now regarded by thousands of entrepreneurs and freelancers as the world's foremost authority in online marketing

He is now regarded by thousands of entrepreneurs and freelancers as the world’s foremost authority in online marketing…

…and at the same time he is also the world’s highest-paid marketing consultant (with fees of $30,000 per day) for a very specific reason:

His strategies significantly revolutionize the results of those implementing them, enabling his students to achieve a substantial increase in turnover and especially in NET profit within a very short time.

This is also why entrepreneurs who are part of his small circle of private students consider him their secret weapon.

An unfair advantage over their competitors, thanks to which they can consistently be ten steps ahead of everyone else.

And they are not concerned about how much his time might cost them…

…they are eager to rely on him and get the guidance they need to make their business revenues explode.

A world-class trainer, Big Luca is well known in the US scene of Direct-Response Marketing and Info-Marketing

Before landing in the European market, Big Luca made a real go of it in the American market, grinding out millions upon millions.

Indeed, his courses in English are still considered legendary in the American market and beyond.

He has collected hundreds of testimonials from students from different parts of the world, who have earned tens of thousands of dollars as a result of his teachings.

As an internationally renowned trainer, Big Luca is co-author with Dan Kennedy of the courses: ‘Prejudice: How to Manipulate Your Customers’, ‘Protocol Kennedy’, ‘Kennedy-style Prosperity’, ‘Enough Already!’.

What’s more, his exclusive talk at Denver’s Growth Summit – formerly Dan Kennedy’s Info Summit – makes Big Luca the only Italian to have taught an audience of American entrepreneurs and professionals how to launch and scale profitable online businesses.

Big Luca holds the world record for creating the first marketing training event with holograms

On Feb. 21-22-23, 2020, the most important event in Europe on strategic marketing and mind manipulation called ‘Reality Doesn’t Exist’ (the world’s first marketing-training event with holograms) was held in Riccione, Italy.

Considered the epicenter of world marketing in celebration of Dan Kennedy, with guests of the caliber of Dave Dee, Brian Kurtz, and Dustin Burleson, legendary multi-millionaire marketers and entrepreneurs.

In the event there were 600 participants who came from all over the world, such as for example Dubai, Austria and Brazil, with an average ticket price of about $3.000 per person.

Among them, there were also the best European trainers from the most diverse niches (all the best ones study and masterfully implement our teachings).

With the event ‘Reality Doesn’t Exist’, Big Luca succeeded, once again, in raising the standards of an entire industry.

Indeed – for the first time ever – he gave all attendees direct access to the world’s marketing elite, passing on information and strategies that were never disclosed before.

He has helped thousands of professionals from many different industries increase their hourly consultations to $500-plus

Before Big Luca’s arrival in the Italian-speaking market, thousands of professionals from many different industries could not get paid for the actual value they were giving to their clients, selling out their service at ridiculous prices.

But through Big Luca’s teachings, coaches, gurus, consultants, and freelancers have managed to increase their hourly fees to $500-plus, finally getting paid by the market for what they really deserve.

Indeed, to this day, it is fairly usual to see how, for some, consulting prices have multiplied x5 and in some cases, x10 compared to before.

He was the first to introduce the concepts of mental reprogramming, paradigms, and repetition to the Italian-speaking market

Big Luca was the first to introduce these concepts into the Italian-speaking market after learning them directly in the U.S. from the world’s foremost expert authorities on the subject, such as Bob Proctor and Dan Kennedy.

He began as early as his first Facebook live streams in 2018 to teach everyone how paradigms condition our results.

For this very reason, our flagship course ‘Online Marketing for Donkeys 2.0’ includes a separate module where Big Luca explains in depth how the mind works and how you can program it with virtuous paradigms to achieve the results you seek.

Just by discovering these critical concepts many of our students have positively turned their lives around, both personally and professionally.

Hundreds of entrepreneurs can testify to the quality

Hundreds of entrepreneurs and freelancers have given their testimonials after their results from our private coaching and courses. Click on the orange button below to dive into their success stories and find out how they improved their lives:


Questo corso è un prezioso estratto dell’evento chiamato ‘La Realtà Non Esiste’…

…che Big Luca ha tenuto dal vivo il 21-22-23 Febbraio 2020 a Riccione.

Evento che è stato considerato l’epicentro del marketing mondiale in celebrazione a Dan Kennedy.

E al suo interno, che tu ci creda o meno…

Scoprirai come entrare nella mente dei tuoi potenziali clienti ed hackerare i loro processi decisionali

In modo tale da convincerli riguardo la bontà del tuo prodotto.

In pratica…

Tuffandoti nei contenuti inediti del corso Hackeraggio Mentale

Avrai accesso alle migliori tecniche e strategie manipolatorie del mercato…

Capaci di agire di soppiatto all’insaputa del consumatore, per spingerlo a comprare in modo quasi “automatico” ciò che vendi.


Si tratta di un corso contenente il sistema di RIPROGRAMMAZIONE MENTALE definitivo

…che ti consente di sprigionare il tuo potenziale nascosto e di attrarre come una potente calamita la vita che desideri.

lo stesso sistema che ha consentito a Big Luca di passare da essere un buttafuori squattrinato di Nottingham…

A diventare un imprenditore multi-milionario.

E che consentirà anche a te di attrarre la libertà economica e personale che da tempo forse stai cercando.

E non importa se adesso ti senti lontano anni luce dai tuoi obiettivi…

Perché a prescindere dalla tua attuale situazione…

IL sistema “Forma Mentis Formula” contenuto all’interno del corso Metamorfosi Mentale…

Ti condurrà step-by-step verso la conquista della tua ricchezza personale.


All’interno di questo corso sono racchiuse le stesse strategie di Online Marketing che hanno consentito a noi della Big Luca International…

Di acquisire una caterva di leads di qualità…

E chiudere ben 5.598 vendite high-ticket soltanto nel 2021, fatturando la bellezza di 3.472.872 €.

Strategie che hanno già consentito anche a svariati nostri studenti di riportare i loro business a fatturare tanto come nel 2018…

E che consentiranno anche a te di fare lo stesso.

E non importa in quale nicchia di mercato operi o che tipo di business hai…

Grazie a questo corso stracolmo di informazioni funzionanti…

Capirai in modo chiaro e cristallino come rendere il tuo business una macchina MOLTIPLICA quattrini.


All’interno di questo corso pratico…

Big Luca e Simone Caloni – CEO della Big Luca International Consulting…

Ti svelano le più SPIETATE (ma del tutto legali) tecniche di manipolazione sovietica.

Tecniche che ti consentiranno di acquisire fiumi di leads di qualità a prezzi ridicolmente bassi…

E di convertirli in CLIENTI PAGANTI in tempi da record.

Clienti disposti a sganciarti le cifre che chiedi senza alcuna esitazione.

Questo, che tu ci creda o meno, a prescindere dalla nicchia in cui operi e dal tipo di business che hai tra le mani.


L’evento formativo più esclusivo del panorama marketing e make-money…

che mette insieme imprenditori di altissimo livello che operano in diverse nicchie di mercato per un confronto diretto ed un aiuto reciproco.

Il Dubai-Mastermind ti dà la possibilità di accedere ad un circolo elitario formato SOLTANTO da persone di estremo successo.

Un Network di imprenditori navigati ed abbienti che hanno il tuo stesso mindset e la tua stessa determinazione.

Inoltre, grazie al Dubai-Mastermind puoi finalmente avere un confronto diretto e senza filtri con Big Luca.


Se in questo momento stai vivendo una vita che non ti soddisfa, e ti ritrovi bloccato in dei risultati tutt’altro che rosei dal punto di vista monetario, lavorativo, sentimentale, relazionale, e via di seguito…

‘Cambiamento A Comando’ è l’unico corso presente sul mercato capace di innescare cambiamenti automatici in ogni area della tua vita.

Il motivo?

Al suo interno è rivelato il vero “RESPONSABILE” dei più importanti cambiamenti nella vita delle persone, che chiunque può sfruttare a proprio vantaggio.

Grazie a questo corso, puoi ottenere la vita che hai sempre desiderato…

Una vita priva di stress inutile, ansie e sensi di vuoto che ti deprimono e ti fanno sentire come se stessi sprecando la tua intera esistenza…

…e stracolma di felicità, ORGOGLIO e soddisfazioni personali.


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