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Who isBig Luca?Big Luca?
Big Luca

Undisputed Genius of Online Marketing

After generating millions in the American market (the fiercest and most competitive in the world) with earnings above $100,000 NET per month at only 25, he decided to enter the European market, establishing himself as the foremost authority in Online Marketing.

So much so, that in 2018 he was picked by Dan Kennedy himself to take part in his exclusive, legendary Titanium Mastermind, where only the top 16 Marketers in the world are allowed (with proven earnings above $1 million).

Big Luca
Big with Dan Kennedy
Nottingham - Dubai

He's happily married to Donna Molinari, the woman with whom he shared every single moment of his transformation.

Starting completely from scratch as a bouncer in Nottingham nightclubs, where he could barely make ends meet, he's become the highest-paid Marketing Advisor in the world, breaking every record in his field, with multi-million dollar personal wealth.

Known as the“Millionaire Maker”

Over the years, the impact that Big Luca has had on several people has been both amazing and extraordinary.

Dozens of entrepreneurs starting from scratch, belonging to the most diverse niches, have created multi-million dollar businesses thanks to his courses and private coaching.

And in many cases, just after a single coaching session, they managed to increase their profits tenfold.

And although the price of his consultations is becoming increasingly prohibitive, every month entrepreneurs from every niche apply for them.

People literally line up and travel as far as 10,000 km to receive his private coaching.

The waiting list can last for months and only a few, after a strict selection, manage to get direct access to his one-to-one support.

Big Luca

Leading trainer for freelancers, consultants, coaches, info-marketers, “gurus”, online and physical businesses

He is considered the source of information and master figure for all those who sell information or use it to sell physical products.

From the very beginning - since his arrival in the Italian-speaking market - he has managed to eradicate paradigms that plagued all entrepreneurs and freelancers of an entire industry.

Before the arrival of Big Luca, acquiring clients without losing money, earning high margins from the very first sale, increasing consulting fees x10, accumulating personal cash, etc… were just fairy-tale dreams.

Selling products (physical or digital) or consultations worth $1,000 up from the very beginning was considered an impossible feat even for the “gurus” of the time.

In fact, without Big Luca, info-marketers would still be selling PDF booklets at 19$ and courses at 49$.

The Online Marketing landscape in the Italian-speaking market before Big Luca's arrival was bleak, to say the very least, and all the “gurus” were still teaching the usual “money-burning” strategies.

So much so that Big Luca burst onto the scene breaking all records.

It's worth remembering the 80 sales - $1,000 each - of his first course “Online Marketing for Donkeys 1.0”, made just during the first week of launch, starting from ZERO in the Italian-speaking market, WITHOUT even a sales page.

Proving with facts from the very beginning the effectiveness of what he teaches, he is the source of information for all freelancers, consultants, coaches, info-marketers and “gurus”.

So much so that EVERYONE learns from him, even the other marketing “gurus”.

With his Online Marketing strategies, hundreds of entrepreneurs have built their million-dollar or multi-million-dollar businesses, and thousands of entrepreneurs have managed to save their companies in times of crisis.

Big Luca

Now regarded by thousands of entrepreneurs and freelancers as the world's foremost authority in online marketing

He is now regarded by thousands of entrepreneurs and freelancers as the world's foremost authority in online marketing…

…and at the same time he is also the world's highest-paid marketing consultant (with fees of $20,000 per day) for a very specific reason:

His strategies significantly revolutionize the results of those implementing them, enabling his students to achieve a substantial increase in turnover and especially in NET profit within a very short time.

This is also why entrepreneurs who are part of his small circle of private students consider him their secret weapon.

An unfair advantage over their competitors, thanks to which they can consistently be ten steps ahead of everyone else.

And they are not concerned about how much his time might cost them…

…they are eager to rely on him and get the guidance they need to make their business revenues explode.

Big Luca

A world-class trainer, Big Luca is well known in the US scene of Direct-Response Marketing and Info-Marketing

Before landing in the European market, Big Luca made a real go of it in the American market, grinding out millions upon millions.

Indeed, his courses in English are still considered legendary in the American market and beyond.

He has collected hundreds of testimonials from students from different parts of the world, who have earned tens of thousands of dollars as a result of his teachings.

As an internationally renowned trainer, Big Luca is co-author with Dan Kennedy of the courses: ‘Prejudice: How to Manipulate Your Customers’, ‘Protocol Kennedy’, ‘Kennedy-style Prosperity’, ‘Enough Already!’.

What's more, his exclusive talk at Denver's Growth Summit - formerly Dan Kennedy's Info Summit - makes Big Luca the only Italian to have taught an audience of American entrepreneurs and professionals how to launch and scale profitable online businesses.

Big Luca

Big Luca holds the world record for creating the first marketing training event with holograms

On Feb. 21-22-23, 2020, the most important event in Europe on strategic marketing and mind manipulation called 'Reality Doesn't Exist' (the world's first marketing-training event with holograms) was held in Riccione, Italy.

Considered the epicenter of world marketing in celebration of Dan Kennedy, with guests of the caliber of Dave Dee, Brian Kurtz, and Dustin Burleson, legendary multi-millionaire marketers and entrepreneurs.

In the event there were 600 participants who came from all over the world, such as for example Dubai, Austria and Brazil, with an average ticket price of about $3.000 per person.

Among them, there were also the best European trainers from the most diverse niches (all the best ones study and masterfully implement our teachings).

With the event 'Reality Doesn't Exist', Big Luca succeeded, once again, in raising the standards of an entire industry.

Indeed - for the first time ever - he gave all attendees direct access to the world's marketing elite, passing on information and strategies that were never disclosed before.

Big Luca

He has helped thousands of professionals from many different industries increase their hourly consultations to $500-plus

Before Big Luca's arrival in the Italian-speaking market, thousands of professionals from many different industries could not get paid for the actual value they were giving to their clients, selling out their service at ridiculous prices.

But through Big Luca's teachings, coaches, gurus, consultants, and freelancers have managed to increase their hourly fees to $500-plus, finally getting paid by the market for what they really deserve.

Indeed, to this day, it is fairly usual to see how, for some, consulting prices have multiplied x5 and in some cases, x10 compared to before.

Big Luca

He was the first to introduce the concepts of mental reprogramming, paradigms, and repetition to the Italian-speaking market

Big Luca was the first to introduce these concepts into the Italian-speaking market after learning them directly in the U.S. from the world's foremost expert authorities on the subject, such as Bob Proctor and Dan Kennedy.

He began as early as his first Facebook live streams in 2018 to teach everyone how paradigms condition our results.

For this very reason, our flagship course ‘Online Marketing for Donkeys 2.0’ includes a separate module where Big Luca explains in depth how the mind works and how you can program it with virtuous paradigms to achieve the results you seek.

Just by discovering these critical concepts many of our students have positively turned their lives around, both personally and professionally.

Big Luca

Hundreds of entrepreneurs can testify to the quality

Hundreds of entrepreneurs and freelancers have given their testimonials after their results from our private coaching and courses. Click on the orange button below to dive into their success stories and find out how they improved their lives:

“Yes, I want to find out more”